A Guide to All the Fashion Brands You’ll See at the Tokyo Olympics



As the 2020+1 Tokyo Olympics kick off on July 23, get ready to spot some familiar labels on the world’s most esteemed athletes as they go for the gold. Along with the sportswear giants (the Nikes, the Asics, the 4Fs), brands like Ralph Lauren and Armani have designed uniforms for Team USA and Team Italy, respectively, for many years. But for the Tokyo Summer Games, more industry names are joining the mix, outfitting athletes from all different countries. Most notably, there’s Telfar, who’s sponsoring Liberia’s delegation in Tokyo. Fan-favorite Rowing Blazers had a hand in El Salvador’s formal uniforms, which were designed by local boutique Zótico. Kim Kardashian’s Skims, meanwhile, is providing U.S. athletes with all their downtime cozies. Beyond uniforms, there are many, many commemorative collections released to the public by the likes of BEAMS, Omega, Apple, Richardson, Corckircle and more; Ralph Lauren, Nike, Adidas, Skims, Telfar and other designers who created official gear for athletes competing in the Games have their own merchandise for sale, too. Below, see the fashion credits you’ll see at the Tokyo 2020+1 Summer Olympic Games. ArmeniaDesigned by Joma.ArubaDesigned by Magali Maduro for Totto.AustraliaCeremony uniforms designed by Sportscraft. Competition uniforms designed by Paul Fleming for Asics. AustriaDesigned by Erima.BahrainDesigned by Valour.BrazilCompetition uniforms designed by Peak Sports.Skateboarding uniforms designed by Piet Parra for Nike.ChinaMedal stand kit by Tim Yip for Anta.ColombiaDesigned by Totto. CroatiaDesigned by 4F.Czech RepublicOpening ceremony uniforms designed by Zuzana Osako. El SalvadorOpening ceremony uniforms designed by Rowing Blazers and Zótico.FinlandDesigned by Icepeak.FranceDesigned by Lacoste and Le Coq Sportif.Skateboarding uniforms designed by Piet Parra for Nike. Great Britain and Northern IrelandDesigned by Ben Sherman.Formalwear designed by Simon Jersey.Competition uniforms designed by Adidas.GreeceDesigned by 4F.GuatemalaDesigned by Joma.HondurasOpening ceremony uniforms designed by César Román Murillo.Competition uniforms designed by Joma.HungaryCeremony uniforms designed by Nubu.IndiaCeremony uniforms designed by Raymond.IrelandDesigned by Adidas, provided by McKeever Sports.IsraelOpening ceremony uniforms designed by Castro.ItalyDesigned by Armani.JapanOpening ceremony uniforms designed by Aoki Inc.Skateboarding uniforms designed Piet Parra for Nike. JordanDesigned by Joma.KazakhstanOpening ceremony uniforms designed by Salta.Competition uniforms dby Joma.KenyaDesigned by Nike.KosovoDesigned by Fourteen.KuwaitDesigned by Joma.LatviaDesigned by 4F.LiberiaDesigned by Telfar.LithuaniaDesigned by 4F.MaltaDesigned by Joma.MauritiusDesigned by Joma.MexicoDesigned by High Life.MoldovaDesigned by Joma.MongoliaDesigned by Michel & Amazonka.MoroccoDesigned by Joma.North MacedoniaDesigned by 4F.NetherlandsSoccer uniforms designed by Nike.Photo: Courtesy of NikeNew ZealandDesigned by Peak NZ.NigeriaSoccer uniforms designed by Nike.PanamaOpening ceremony uniforms designed by Saori Tsuda.PhilippinesDesigned by Asics.PolandDesigned by 4F.PortugalOpening and closing ceremony uniforms designed by Decenio.Training and medal stand kits designed by Joma.Puerto RicoDesigned by Joseph Da’Ponte.ROCDesigned by ZASPORT.SerbiaDesigned by 4F.SlovakiaDesigned by 4F.SpainDesigned by Joma.South AfricaDesigned by Mbali Zulu, Nompumelelo Mjadu, Sandile Sikhakhane and Sipho Lushaba for Mr. Price Sport.South KoreaDesigned by North Face.Soccer uniforms designed by Nike.Photo: Courtesy of NikeTurkeyDesigned by Nike, featuring a monogram by Bunyamin Aydın of Les Benjamins.United StatesOpening and closing ceremony uniforms designed by Ralph Lauren.Competition uniforms designed by Nike.Medal stand kit designed by Nike.Undergarments, pajamas and loungewear designed by Skims.Golf uniforms designed by Hiroko Takahashi for Adidas. Sport climbing uniforms designed by North Face.Swim uniforms designed by Speedo. UruguayDesigned by Asics.Want the latest fashion industry news first? Sign up for our daily newsletter.



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