From Celebrity Spokesmen to Big-Name Designers, Brands Grapple With How to Deal With “Morals” Issues

From Celebrity Spokesmen to Big-Name Designers, Brands Grapple With How to Deal With "Morals" Issues

Dior found itself in a significantly problematic position in the summer of 2016. Johnny Depp was the face of Sauvage, its newest men’s fragrance at the time. The world-famous actor was starring on television screens in a commercial for the cologne, gracing billboards across the globe, and appearing in glossy magazine ads and on consumers’ … Read more

Emma Grede Is The Celebrity Fashion Brand Mogul With The Midas Touch

Emma Grede Is The Celebrity Fashion Brand Mogul With The Midas Touch

To the untrained eye, celebrity brands can appear to be no more than supersized adverts. Simply, pre-packaged businesses with a famous face slapped on and marketing strategy based mostly on the existing follower count of the showbiz star. However, a long list of shuttered celeb-founded and fronted companies (Blake Lively’s blog Preserve, Rihanna’s luxury ready-to-wear … Read more

Why Walmart is increasingly working with celebrity influencers on private labels – Glossy

Why Walmart is increasingly working with celebrity influencers on private labels – Glossy

Walmart is increasingly working with celebrities to launch private-label lines, as it seeks to signal to customers that its own products are trendy. The latest example is a new crafting brand Walmart launched this week, which the retailer said it designed in partnership with celebrity designer and decorator Todd Oldham. The private label line, called … Read more