How A Drop Model And Leaning Into Comfort Helped Fashion Brand Donni Thrive

How A Drop Model And Leaning Into Comfort Helped Fashion Brand Donni Thrive

Alyssa Wasko, founder, designer and CEO of Donni, Photo Credit: Sarah Sikora Photo Credit: Sarah Sikora There’s no doubt that leisurewear and comfortable apparel had its moment in 2020 — but fashion brand Donni is proving to stand the test of time. It’s a testament to its commitment to high quality fabrics, a strategic drop … Read more

Lounging at home: How comfort clothing has reigned in the pandemic

Lounging at home: How comfort clothing has reigned in the pandemic

Our lockdown shopping cart has been filled with bare essentials, loads of skincare and PJ sets. The latter, ironically, being a section of our wardrobe which we never cared for before.  Thus, it does not come as a surprise that brands have started to offer a whole new category of clothes — loungewear.  Evidently, the … Read more

Redefining Comfort and Forwarding Sustainability: Fashion Brand XIVI Makes Its Mark amid Pandemic

Redefining Comfort and Forwarding Sustainability: Fashion Brand XIVI Makes Its Mark amid Pandemic

From transportation, dining to fashion, industry leaders have presented many ways to live in the “new normal”. XIVI, launched at the height of quarantine and the pandemic, is reinventing modern fashion with its luxury leisurewear, bearing comfort at its finest. XIVI was founded by Taylor Rose. The CEO shared that her father, another entrepreneur, inspired … Read more