U.S. fashion brands estimate to increase sustainable denim offerings by 75%

Eminetra

American fashion brand Guess will increase its sustainable denim offering to 75% within three years, replace virgin polyester with recycled materials, reduce corporate greenhouse gas emissions by 50%, and reduce supply chain emissions. We plan to reduce it by 30% by 2030. Approved by the Science Based Targets Initiative. Guess announced its goals in Vision … Read more

Sportmax And Famed Photographer Franco Fontana Join Forces For The Brand’s New Denim Culture Project

Sportmax And Famed Photographer Franco Fontana Join Forces For The Brand's New Denim Culture Project

The Italian photographer Franco Fontana has been revolutionising landscape photography since the 1960s. His highly saturated abstract images, in which crops and fields appear as flat bands of colour devoid of any semblance of the realism usually expected from photography, were praised for being stylistically disruptive. Fontana was lauded for breaking away from traditional Italian photography … Read more

How AKINGS Denim Is Using TikTok To Increase Sales

How AKINGS Denim Is Using TikTok To Increase Sales

AKings denim jacket worn by model. Akings Social media has been the best marketing tool for independent creators since the dawn of the 2010s digital boom. Those who have managed to find real estate within their niche have been successful beyond what yesteryear could imagine. Social media apps like TikTok have heightened the aura of … Read more

Holly Willoughby’s This Morning outfit today: Where to buy her denim dress

Holly Willoughby’s This Morning outfit today: Where to buy her denim dress

Whether you’re personally smitten with her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself – and today looks to be no different. Last week, Holly opted for a recycled outfit, sporting a pair … Read more