Three Brands Looking to Strike Olympic Gold | The Week Ahead, BoF Professional

Three Brands Looking to Strike Olympic Gold | The Week Ahead, BoF Professional

NEW BRANDS ON THE OLYMPIC STAGE The Summer Olympics open in Tokyo on July 23, after a one-year delay due to the pandemicNo fans will be permitted in Olympic venues due to Covid restrictionsTelfar, Skims and Athleta are among the brands looking to get a big boost from the games The Olympics are a gargantuan … Read more

US Brand US Polo Assn Becomes Official Apparel Partner of Gold Cup

Eminetra

US Polo Assn, the official brand of the United States Polo Association (USPA), has announced that it will serve as the official apparel partner for the Gold Cup of the British Open Polo Championship. The event, held June 29-25 at the historic Cowdley Park Polo Club, is considered one of the world’s leading polo tournaments. … Read more

Pride rainbow merchandise is everywhere, but who gets the pot of gold? | Pride

From Listerine mouthwash to Victoria Beckham T-shirts, every June sees a growing number of brands launch rainbow-themed merchandise to celebrate Pride month.A Walmart T-shirt brought out for Pride month. Photograph: WalmartThis year, celebrations and parades across the world have moved online to Zoom, TikTok and YouTube. But criticism for “rainbow capitalism”, in which corporations are … Read more