U.S. fashion brands estimate to increase sustainable denim offerings by 75%

Eminetra

American fashion brand Guess will increase its sustainable denim offering to 75% within three years, replace virgin polyester with recycled materials, reduce corporate greenhouse gas emissions by 50%, and reduce supply chain emissions. We plan to reduce it by 30% by 2030. Approved by the Science Based Targets Initiative. Guess announced its goals in Vision … Read more

What Does an Impending Increase in Senior Spending Mean for Youth-Obsessed Fashion and Luxury Brands?

What Does an Impending Increase in Senior Spending Mean for Youth-Obsessed Fashion and Luxury Brands?

Luxury brands might be leaving even more money on the table than was previously expected by failing to cater to consumers over the age of 55. According to 2019 research from the International Longevity Centre (“ILC”), the fashion and beauty industries’ well-established unwillingness to target older consumers, particularly women, was projected to cost them nearly $15 billion … Read more

How AKINGS Denim Is Using TikTok To Increase Sales

How AKINGS Denim Is Using TikTok To Increase Sales

AKings denim jacket worn by model. Akings Social media has been the best marketing tool for independent creators since the dawn of the 2010s digital boom. Those who have managed to find real estate within their niche have been successful beyond what yesteryear could imagine. Social media apps like TikTok have heightened the aura of … Read more