Three Brands Looking to Strike Olympic Gold | The Week Ahead, BoF Professional

Three Brands Looking to Strike Olympic Gold | The Week Ahead, BoF Professional

NEW BRANDS ON THE OLYMPIC STAGE The Summer Olympics open in Tokyo on July 23, after a one-year delay due to the pandemicNo fans will be permitted in Olympic venues due to Covid restrictionsTelfar, Skims and Athleta are among the brands looking to get a big boost from the games The Olympics are a gargantuan … Read more

Telfar’s Liberia Olympic Uniforms Is The Brand’s First Foray Into Athletic Wear

Telfar's Liberia Olympic Uniforms Is The Brand’s First Foray Into Athletic Wear

Shortly after its latest collaboration drop with UGG, Telfar now has its sights set on the Olympics. According to The New York Times, the award-winning brand behind the cult favorite Shopping Bag will be designing Liberia’s 2021 Olympic uniforms. This is Liberian-American designer Telfar Clemens’ first foray into performance gear and will soon become a … Read more

US BMX Freestyle National Team Will Make Olympic Debut in Levi’s – Sourcing Journal

Levi’s and Champion worked with USA Cycling to become the official apparel provider for the BMX Freestyle National Team.

The return of sports opens up a realm of opportunities for fashion brands. And as the king of all sports, this summer’s Olympic games, set to begin on July 23 in Tokyo, present an even greater chance for companies to showcase their know-how on a global stage. Related Articles In a competition of best-dressed, however, … Read more