Leyna Bloom is Sports Illustrated swimsuit issue’s first trans cover star | Fashion

Sports Illustrated’s swimsuit issue has unveiled its first ever transgender cover star, Leyna Bloom.The model follows in the footsteps of model Valentina Sampaio, who was the first trans model to appear in the pages of the magazine last July. Bloom, who is black and Filipino, is also the first ever trans woman of color to … Read more

New NCAA name, image, likeness rules could shift power in college sports, marketing

New NCAA name, image, likeness rules could shift power in college sports, marketing

Claire Forrest and KJ Ruffo delivered a message early this month to the University of Portland athletic department: Their days as unpaid laborers are over.Forrest, a senior volleyball player, and Ruffo, a pitcher and catcher on the baseball team, assured school officials they didn’t expect to be paid by the university. Rather, they intend to … Read more

Commentary: How sneakers went from sports shoes to become cultural symbols and cult items

Commentary: How sneakers went from sports shoes to become cultural symbols and cult items

NOTTINGHAM, England: Sneakers, once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire.From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities. Advertisement Advertisement The global sneaker market valued at approximately US$79 billion in 2020 and is predicted to reach US$120 billion … Read more

Oros Fuses Space-Age Science And Fashion In The $240 Billion Sports Apparel Market

Oros Fuses Space-Age Science And Fashion In The $240 Billion Sports Apparel Market

“Imagine a technology that allows a consumer to wear a long-sleeve shirt that will keep them warm in … [+] sub-freezing temperatures,” says Michael Markesbery, CEO Oros Apparel. Photo by Nicole Schmiedl for Oros The fashion industry got a forced makeover due to the pandemic. As an industry that thrived on newness and delivering styles … Read more

IOA drops Chinese brand, decides to go with unbranded apparel for Tokyo Olympics | More sports News

IOA drops Chinese brand, decides to go with unbranded apparel for Tokyo Olympics | More sports News

NEW DELHI: Indian Olympic Association (IOA) on Tuesday decided to drop Chinese sportswear Li Ning as its official kit sponsor for the Olympics and decided that the country’s athletes will wear unbranded apparel during the Tokyo Games scheduled to be held from July 23 to August 8. The IOA had unveiled the Olympic kit designed … Read more

LOHLA Sport’s Golf Apparel Mixes European Style, L.A. Flair And A Touch Of ‘Seinfeld’

LOHLA Sport’s Golf Apparel Mixes European Style, L.A. Flair And A Touch Of ‘Seinfeld’

Lisa O’Hurley, the wife of Seinfeld actor John O’Hurley, has started a premium women’s golf apparel … [+] company called LOHLA after spending a lifetime in and around golf. LOHLA Do you remember the pants you were wearing the first time you broke 80 or won the club championship? Lisa O’Hurley is hoping to ensure … Read more

Premium sports fashion brand Castore officially switches headquarters from Liverpool to Manchester

Premium sports fashion brand Castore officially switches headquarters from Liverpool to Manchester

British premium sports fashion brand Castore has officially relocated its headquarters from Liverpool to One Central Street in Manchester city centre. Newly filed documents with Companies House show the business has switched its registered address from the fourth floor of Tempest 12 in Tithebarn Street, Liverpool, to 1 Central Street in Manchester. In April, BusinessLive … Read more

As part of the broader sustainability goals, CO₂ Improve helps companies in the fashion, sports and lifestyle industry to monitor their CO₂ emissions and lower their CO₂ footprint

As part of the broader sustainability goals, CO₂ Improve helps companies in the fashion, sports and lifestyle industry to monitor their CO₂ emissions and lower their CO₂ footprint

The CO₂ Improve initiative, launched by the IAF (International Apparel Federation) last year, aims to improve the worldwide fashion and lifestyle industry when it comes to CO₂ emissions through fashion logistics. The fashion supply chain covers the entire world, so the logistical operations in the fashion industry almost by definition add up to a very … Read more

Scandinavian Brand Rockay launches Timeless & Sustainable Sports Apparel Line Inspired by Nordic Nature

(MENAFN – Pressat) May. 31st, 2021, Copenhagen, Denmark: Rockay, a sustainable sportswear brand from Denmark, launches its second ethically-made collection. Inspired by Nordic nature and powerful landscapes, the collection utilizes recycled, eco-friendly materials and revolutionary antimicrobial odor technology. The products are available at . After a successful first line in 2020, Rockay continues its journey … Read more

A local business says aloha to iconic clothing brand – Honolulu, Hawaii news, sports & weather

A local business says aloha to iconic clothing brand - Honolulu, Hawaii news, sports & weather

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Airlines prepares for influx of travelers during Memorial Day weekend”,”isclickable”:true,”abstractimage”:{“filename”:”https://KITV.images.worldnow.com/images/20811876_G.jpeg”,”width”:115,”lastEditedDate”:”2021-05-29T02:49:35.0000000″,”imgwidth”:640,”imgheight”:360}},”options”:{“date”:{“creation”:{“showonclip”:false},”lastedited”:{“showonclip”:false},”published”:{“showonclip”:false},”updated”:{“showonclip”:false}},”socialtools”:{“comments”:{“display”:true}}},”creationDate”:”5/29/2021 2:49:34 AM”,”lastEditedDate”:”5/29/2021 2:51:08 AM”,”rfc822creationdate”:”Sat, 29 May 2021 02:49:34 EDT”,”rfc822lastediteddate”:”Sat, 29 May 2021 02:51:08 EDT”,”publishedDate”:”5/29/2021 2:49:36 AM”,”updatedDate”:”5/29/2021 2:51:08 … Read more