Fashion brand scoops sustainability award in its first year

Fashion brand scoops sustainability award in its first year

A new fashion brand in South Wales has won an influential award. Onesta has won a Marie Claire Sustainability Award for Best Sustainable Small Brand. The fashion magazine said that Onesta, which is less than a year old, has continually demonstrated its commitment to openness and transparency, operating ethically, protecting human rights and animal welfare, … Read more

“Too Slow” Fashion Brands on Sustainability and Ethical Transparency-Report

Eminetra

According to a new report, the fashion industry remains “too late” to provide details of ethical practices. Photo: Pexels / public domain The Fashion Transparency Index 2021, which tracks 250 of the world’s largest fashion brands and retailers, gives brands this year an average transparency score that covers sustainable practices such as carbon emissions, textile … Read more

Eid al Adha 2021’s Fashion Trend Is Sustainability : NPR

Eid al Adha 2021's Fashion Trend Is Sustainability : NPR

Fatima Ibrahim wears Haute Hijab’s recycled chiffon hijab on Eid al-Fitr. Haute Hijab hide caption toggle caption Haute Hijab Fatima Ibrahim wears Haute Hijab’s recycled chiffon hijab on Eid al-Fitr. Haute Hijab This week, Muslims around the world will finally be able to debut their finest abayas, salwar kameezes, kaftans and thobes they’ve been saving … Read more

EU fast fashion brands found to be lying about the sustainability of their fabrics

EU fast fashion brands found to be lying about the sustainability of their fabrics

The world’s biggest fashion brands are lying about what their clothes are made from in a bid to be seen as more sustainable than they actually are, a major new report has found.The report by Changing Markets Foundation found that “greenwashing is rife” at both high street and luxury brands.According to the report, brands like … Read more

Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value | Perkins Coie

Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value | Perkins Coie

The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast fashion”—a model based on producing low-cost garments intended to be worn only a handful of times—to disposal of luxury … Read more

Singapore online retailers go green by merging fashion with sustainability

Singapore online retailers go green by merging fashion with sustainability

There are rising concerns about packaging waste as internet shopping takes off — but some online retailers say they won’t let sustainability take a backseat.Singapore-based online fashion retailer Zalora says it’s pushing ahead with its green commitment and trying to reduce its environmental footprint.”We decided that the best way to do it is to make … Read more

Sustainability Is Dead. Can These Clothing Brands Replace It?

A white henley and grew sweatpants from Outerknown's Second Spin collection

You know those cereal commercials where sugar bombs like Cinnamon Toast Crunch and Reese’s Puffs are said to be part of a “balanced breakfast”? That kind of sanctioned obfuscation is also rampant in the world of fashion, especially when it comes to so-called “sustainability.” You can’t step into a clothing store or peruse a menswear … Read more

Analysis: Could sustainability labels spark a better future for fashion? | Analysis

Analysis: Could sustainability labels spark a better future for fashion? | Analysis

By Rosie Shepard2021-06-16T05:00:00 As H&M becomes the first major retailer to add sustainability credentials to individual items of clothing in partnership with the Sustainable Apparel Coalition (SAC), Retail Week explores what the move could mean for the fashion industry. It has started small – with four dresses, a bodysuit and a pair of shorts, … Read more

Nestlé, Danone appoint new heads of sustainability; Salesforce, Amazon make big moves

Nestlé, Danone appoint new heads of sustainability; Salesforce, Amazon make big moves

Vaccines are up, COVID-19 cases are down and summer is almost here. By most accounts, things are looking up and people are hopeful. With the return of some stability and normalcy (at least in the United States), sustainable professionals are making career moves that often reflect the emerging themes of the past year.  There’s a … Read more

Amanda Hearst: Sustainability Entrepreneur And Advocate

Amanda Hearst: Sustainability Entrepreneur And Advocate

Amanda Hearst, Co-Founder of luxury sustainable fashion retailer Maison De Mode & Well Beings, a … [+] global philanthropic organization that unites animal welfare and environmental protection. Maison De Mode Amanda Hearst, the philanthropist and heiress to the Hearst Corporation, was an associate fashion editor at Marie Claire when she found herself writing only about … Read more

Brands and their sustainability initiatives

Brands and their sustainability initiatives

Fashion brands have initiated various projects making a commitment to move towards being more sustainableNew Delhi: Environmental sustainability has become the buzzword now and everybody in the fashion industry is talking about reuse, reduce, rework and recycle. Fashion brands have initiated various projects making a commitment to move towards being more sustainable. IANSlife lists down … Read more

Financial pressures make sustainability difficult for fashion brands: Tech tools & pro-active consumers are the only saviours

Financial pressures make sustainability difficult for fashion brands: Tech tools & pro-active consumers are the only saviours

Open your wardrobe. How many pieces of clothing do you see? Hold on. Let’s put a pin on that question, and answer this first. From skinny and ripped jeans to crop tops and cocktail dresses, how many clothes have you worn since the pandemic began in March 2020? If the answer is a handful, you … Read more

Financial pressures make sustainability difficult for fashion brands: Tech tools & pro-active consumers are the only saviours

Financial pressures make sustainability difficult for fashion brands: Tech tools & pro-active consumers are the only saviours

Open your wardrobe. How many pieces of clothing do you see? Hold on. Let’s put a pin on that question, and answer this first. From skinny and ripped jeans to crop tops and cocktail dresses, how many clothes have you worn since the pandemic began in March 2020? If the answer is a handful, you … Read more

As part of the broader sustainability goals, CO₂ Improve helps companies in the fashion, sports and lifestyle industry to monitor their CO₂ emissions and lower their CO₂ footprint

As part of the broader sustainability goals, CO₂ Improve helps companies in the fashion, sports and lifestyle industry to monitor their CO₂ emissions and lower their CO₂ footprint

The CO₂ Improve initiative, launched by the IAF (International Apparel Federation) last year, aims to improve the worldwide fashion and lifestyle industry when it comes to CO₂ emissions through fashion logistics. The fashion supply chain covers the entire world, so the logistical operations in the fashion industry almost by definition add up to a very … Read more

Why is H&M’s sustainability push failing to resonate with consumers?

Why is H&M’s sustainability push failing to resonate with consumers?

Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why. Rewind back to 2010 when H&M first launched its Conscious Collection of clothing made from organic cotton, recycled polyester and other … Read more

ADIFF Partnering With Brands to Practice Sustainability – WWD

Adiff Designs for Grecian Refugees

LEAFY MATTERS: Giving new meaning to sustainability takes some work, but “The Open Source Fashion Cookbook” does just that. And a tie-in with Nike’s New York City flagship is helping to put its purpose into practice. Angela Luna, founder and chief executive officer of ADIFF, a Brooklyn-based company that empowers refugees and creates upcycled apparel … Read more

Redefining Comfort and Forwarding Sustainability: Fashion Brand XIVI Makes Its Mark amid Pandemic

Redefining Comfort and Forwarding Sustainability: Fashion Brand XIVI Makes Its Mark amid Pandemic

From transportation, dining to fashion, industry leaders have presented many ways to live in the “new normal”. XIVI, launched at the height of quarantine and the pandemic, is reinventing modern fashion with its luxury leisurewear, bearing comfort at its finest. XIVI was founded by Taylor Rose. The CEO shared that her father, another entrepreneur, inspired … Read more

Fashion Sustainability Claims Can’t Shake Scrutiny

Kelley Drye Ad Law Access Blog

With Earth Day in April, it’s not a surprise that sustainability claims in the clothing industry have been in the limelight this spring. Actions in both the U.S. and overseas are a reminder to fashion retailers of the importance of substantiating sustainability claims. Recently lobbying group PoliticallyInFashion partnered with 40 organizations and individuals to submit … Read more