Activewear brand Lorna Jane claimed its clothes could prevent Covid spread, fined $3.7 mn | World News

Activewear brand Lorna Jane claimed its clothes could prevent Covid spread, fined $3.7 mn | World News

An athleisure clothing chain was fined $3.7 million for falsely claiming that its garment could prevent coronavirus disease (Covid-19) during the peak of the pandemic in Australia. Lorna Jane Pty Ltd, which manufactures and retails women’s activewear, had promoted that its product ‘LJ Shield Activewear’ used a “groundbreaking technology” to eliminate the virus “on contact … Read more

the Italian brand who is reshaping the world of fashion, one plant-based bag at the time

Miomojo: the Italian brand who is reshaping the world of fashion, one plant-based bag at the time

Italian pioneer, Miomojo, the designed kind fashion brand, really embodies the meaning of sustainability. From tradition to innovation, the vegan brand is bringing Italian design on a fresh wind. Have you ever heard about Cactus Leather, AppleSkin or Corn Leather? From cacti, apples and corn, these organic materials waste’ take new life instead of being … Read more

What Can U.S. Department Stores Learn From An Old World Retailer Like Selfridges?

What Can U.S. Department Stores Learn From An Old World Retailer Like Selfridges?

LONDON, ENGLAND – OCTOBER 2, 2017: A woman carries a Selfridges & Co. shopping bag as she walks … [+] down a London, England, sidewalk. Selfridges, also known as Selfridge & Co., is a chain of high-end department stores in the United Kingdom operated by Selfridges Retail Limited. (Photo by Robert Alexander/Getty Images) Getty Images … Read more

Commentary: Chinese fashion giant Shein has taken over the world. It has just met its match

Commentary: Chinese fashion giant Shein has taken over the world. It has just met its match

LAUSANNE, Switzerland: If you’re a regular on TikTok, you might be familiar with the cult of Shein, the online fashion retailer.Under the hashtags #shein and #sheinhaul, users post short clips of themselves flaunting their latest Shein purchases, from skin-tight tank tops and plaid skirts to chunky belts and delicate necklaces. Advertisement Advertisement Some of these … Read more

Mr Porter’s Small World Launch Boasts Eco-Conscious Menswear Brands – Robb Report

Mr Porter Small World Launch

You don’t have to buy second-hand clothing in order for your wardrobe to be sustainable—and Mr Porter’s latest project proves it. On Monday, the luxury online retailer launched its Small World shop, a group of 33 global brands selected based on their craftsmanship, support of regional artisans or use of recycled and low-impact materials. The … Read more

Even the World Reopens, Virtual Ventures are Here to Stay for Brands Aiming for Digitally-Connected Consumers

Even the World Reopens, Virtual Ventures are Here to Stay for Brands Aiming for Digitally-Connected Consumers

Forget Hermès, Ferrari, Pfizer, and Moderna for a moment. Another company did terrifically well during the pandemic: Roblox. The online game platform revealed last year that its usage surged 40 percent in March 2020, alone, as kids were shut indoors amid the onset and escalation of the COVID-19 pandemic in the U.S. Fast forward a little … Read more

World Environment Day: How Indian fashion labels are working towards protecting the environment

World Environment Day: How Indian fashion labels are working towards protecting the environment

It is a known fact that the fashion industry is one of the most polluting industries in the world. The main culprit here is the production of fibers and garments used in making clothes that often lead to all sorts of pollution – water, soil, air and more. But it doesn’t mean that the industry … Read more

This World Environment Day, discover seven fashion labels that are taking a positive initiative towards the planet

This World Environment Day, discover seven fashion labels that are taking a positive initiative towards the planet

A common misconception about living a sustainable life is that you need to make drastic changes in your everyday life. False! World Environment day has been celebrated on June 5 every year since 1974. On this day every year, we place impetus on the everyday scaries haunting our planet, a few being global warming, marine … Read more

Sustainable fashion brands to support this World Environment Day and beyond – Emirates Woman

Sustainable fashion brands to support this World Environment Day and beyond – Emirates Woman

With eponymous labels carving an eco-conscious niche for themselves in the industry, it’s important to see how they’re making an impact, especially as World Environment Day is soon approaching on June 5, 2021.With World Environment Day introduced by the UN for encouraging global awareness and action to protect the earth, it’s always important to support … Read more

Dubai: Fashion brand sets Guinness World Record for largest mobile clothing store – News

Dubai: Fashion brand sets Guinness World Record for largest mobile clothing store - News

It converted a fleet of buses into custom-made replicas of their stores as a way to adapt to the challenges of the pandemic. A Dubai fashion retailer has set a new Guinness World Record for the largest mobile clothing store. Telal Gents Fashion converted a fleet of buses into custom-made replicas of their … Read more